What Students are looking for?
Today, students prefer to seek employment with companies who offer:
- Career Development
- Ability to Give Input That Will Be Accepted
- Provide a Balance between Work and Life Matters
- Modern working environment
- Innovative products / services
- International atmosphere
Stockholm, September 20th 2012 – Based on the preferences of over 144,000 career seekers, with a business or engineering background from the world´s 12 greatest economies, Universum releases the global talent attraction index: “The World’s Most Attractive Employers 2012”. The index, split in the business category – preferences from business career seekers – and engineering category – preferences from engineering career seekers – reveals the current level of attractiveness that companies have as employers – and therefore their potential to lead the world of tomorrow.
In the business category, Google wins for the fourth consecutive year, KPMG keeps the second place and Procter & Gamble are new on the third position. “The Google fever is still hot! Students are still attracted by Google´s relaxed and creative work environment, international atmosphere and innovative products. Google let the students know that they offer great benefits that are hard for other companies to match.” says Petter Nylander, Universum’s CEO.
Also in the engineering category, Google takes the first position for the fourth consecutive year, followed by IBM and Microsoft. “The giants in the software industry are seen as great places for the launch of an engineering or IT career. They offer training, networking and future career possibilities.” adds Mr. Nylander.
“Attracting top students into our firms enables us to bring the best talent, expertise and knowledge to our clients.” says Michael Andrew, Chairman of KPMG International. “We are proud that students globally are recognizing our employment offer and have ranked us so highly for the third consecutive year. What makes the ranking especially meaningful is that it is based on the opinions of those who represent the future of KPMG and our clients.”
Included on the final list of the most attractive companies are major tech giants like Google, bank holding companies like Goldman Sachs and accounting firms like KPMG. 24/7 Wall St. analyzed company financials, brand valuations, and ratings of these companies by current employees to identify how they manage to be so attractive to potential employees. Based on Universum’s 2012 list, 24/7 Wall St. reviewed the 13 companies everyone wants to work for.
One factor many of these companies have in common is the fact that they have been able to market themselves as very innovative. In an interview with 24/7 Wall St., Camille Kelly, Vice President of Employer Branding at Universum, explains that this generation of students in particular prioritizes being on the cutting edge of technology.
“Innovation means to a student that there is going to be new challenges, and that they’re going to continue to be able to work on cutting-edge technology,” she says. Of the 13 companies identified as most attractive for prospective employees, five made the Thomson Reuters list of the 100 most innovative companies in the world. Kelly adds that in the case of Google, which did not make the Reuters list, the tech giant branded itself as a very innovative company.
By far, the industry with the most representation on this list is accounting. All of the Big Four accounting firms — PwC, Ernst & Young, Deloitte, and KPMG — are not only all on this list, but in the top ten. Kelly explains that accounting firms have been able to, despite the lack of glamour in their industry, successfully brand the business as well as their specific companies as attractive, lucrative places to work.